Video Production Services

Client: Accurpress

Challenge

As one of 1,500+ exhibitors at Fabtech, Accurpress needed a way to capture the attention of the 48,000+ attendees to the largest metal fabrication expo in North America

Solution

An epic, gritty, on-brand video for Accurpress – the machine builder you can trust (think Dodge Ram commercials)

Approach

• Learn Accurpress’ primary audience: blue-collared, hard-working North American men
• Coordinate with the manufacturer to prepare the 250 tonne machine for filming
• Enhance the video with epic lighting, smoke and a Ronin camera stabilizer

Client Testimonial

“Not only are they a professional and very organized crew but they are very creative. They listened to what we wanted to put together and gave us a finished video that exceeded all our expectations!” ~Aaron Goulet (Product Support Director, Accurpress)

Client: Canadian Mental Health Association

Challenge

Having secured government funding, the CMHA faced an 8-month deadline to produce a “made-in-BC” educational video series. The goal: equip parents with skills to manage their child’s anxiety.

Solution

In collaboration with the CMHA and Cornerstone Psychology, Boldfish scripted, shot and edited 37 videos with over 3 hours of educational content.

Approach

First listen & learn the content from the child psychologist experts then solve how to package that content to support multiple learning styles:

• Auditory learners: Teaching from qualified child psychologist hosts + testimonials from parents
• Visual learners: Motion graphic explanations + animated illustrations
• Experiential learners: Live action examples + follow-up worksheets

Coordinate 10 production days across 15 locations with over 35 individuals on-camera and facilitate feedback from client, psychology partners and stakeholders

Results

A program delivered on-time and on-budget to rave reviews. When parents/caregiver participants were asked:

• How would you rate the program videos?
  97% of participants rated the videos as good or very good
• What is the likelihood that you would recommend this program to another parent?
  97% of participants responded good or very good

Parent Participant Feedback – Confident Parents Anxiety Program:

• “The role-played example videos make the message really hit home, as if you are watching yourself from a distance”
• “The content was a helpful balance between the psychologists, animation and parent reflections”
• “Very clear with useful information”
• “Short and to the point”
• “Very relatable”

Client Testimonial

“I can only speak highly of Boldfish. Their videos are top quality, they have a quick turnaround rate and they work within the constraints of our organization.” ~Anne Hodge, Manager – Confident Parents Anxiety Program

Client: Health Employers Association of BC (HEABC)

Challenge

Honor the dedication and sacrifice of health care heros with inspiring videos at the BC Health Care Awards.

Solution

Shoot, edit and deliver 12 videos within 2 months – coordinating schedules of over 40 interviewees in locations across BC

Approach

• Developing clinical / information-based scripts into visually compelling narrative-based scripts
• Coordinate busy, unpredictable schedules of 40+ health care workers
• Draw out humble award winners with thoughtful questions about their work and why they do it
• Film sensitive subjects and locations (e.g. surgeries, addiction intervention, palliative care…) while respecting appropriate boundaries

Results

• Recipients have been moved to tears when seeing their story at the gala event
• Peers have been inspired in their own efforts to improve health care in BC
• HEABC has trusted Boldfish with this project every year since 2010 – read a full reference letter here.

Client Testimonial

“The Boldfish crew is flexible, respectful and entirely professional. Boldfish has also been extremely efficient and committed to meeting HEABC’s timelines and working within our budget. I wholeheartedly recommend Boldfish as a video production company and look forward to working with them again next year on the BC Health Care Awards.”
~Roy Thorpe-Dorward (Director of Communications, Health Employers Association of BC)

Client: Opportunity International Canada (microloans to end poverty)

Challenge

Grounded by coronavirus, Opportunity needed a fundraising alternative to their long-standing in-country donor Insight Trips.

Solution

A Virtual Insight Trip to Haiti written and remotely directed by Boldfish.

Approach

• Multiple meetings with the 4 partner organizations from Toronto, Vancouver, and Haiti
• Script development for a compelling 40 minute show
• Streamline logistics to maximize production days
• Remotely direct in-country film crew on story, interviews, camera angles, supporting footage and tech specs

Results

When the non-profit sector saw declining donations due to the pandemic, Opportunity saw an increase in giving because of their Virtual Insight Trips. 10x increase in donor engagement (old Insight Trips reached 30 people; new Virtual Insight Trips reached 300 people on the first screening alone).
Multiple assets for fundraising and marketing including:

• One 36 minute feature
• Two 5 minute spotlight stories
• One infographic explaining the program

Opportunity has incorporated Virtual Insight Trips as a permanent part of their fundraising strategy.

Client Testimonial

“The video was a huge hit – the crowd was captivated and totally engrossed. Here are some of the comments:”

• “I felt like I was actually in Haiti”
• “This is far better than a speaker”
• “This is why Opportunity is our favourite charity”

~Grace Loney, CFO, VP Finance & Administration – Opportunity International Canada

Client: Legacy Real Estate Group

Challenge

When potential clients didn’t understand their Rent-to-Own program, Legacy Real Estate needed a way to communicate the process more simply.

Solution

An animated explainer that tied the dream of homeownership to Legacy’s achievable Homeowner Action Plan.

Approach

• Detailed questions to listen to Legacy’s audience and goals
• Multiple meetings to understand Legacy’s process in-detail
• Creative script writing with multiple rounds of feedback
• An added-value pdf to explain and expand on the video content

Client Testimonial

“Working with Boldfish has been an exceptional experience. From the initial consultation to the finished video, we could not be happier. The attention to detail that Tim and Greg provide was very impressive.” ~ Kuljeet Bains, Co-Founder – Legacy Real Estate